Understanding the Importance of SEO for Local Dentists
Dentistry is a business built on trust. People need to have
a certain level of confidence in your abilities in order for them to let you
root around in their oral cavity and operate on their teeth. In the past,
having a successful dental practice was all about building word of mouth (no
pun intended). Your satisfied clients would tell other people about their
experience, those people would visit and then tell others, and so on. A listing
in the yellow pages and a few bus bench ads were all that was really necessary.
But in the Internet age, people start their search for a dentist (or just about
anything else) with a Google search.
Why You Need Website
That means your local dentistry practice must have a web presence in order to succeed. A dentist without a website is like a dentist will come off as untrustworthy and disorganized, and won’t get much business at all, making it impossible to build a positive reputation. But having a site isn’t enough. You’ll also need to invest some time and money into SEO.
Why SEO Matters
SEO stands for search engine optimization. It’s a set of practices that websites use to get placement at the top of Google or other search engines SERPs (search engine results pages). When people search “dentist,” “root canal,” or other keywords related to dentistry, Google will automatically display dentists local to their area. But the order in which they’re displayed depends on their SEO. And the truth is that most people don’t conduct a search beyond the first few results. That means if your site isn’t optimized to appear near the top of Google’s SERPs for dentistry keywords, you’ll miss out on a ton of business, and your competitors with better SEO will thrive.
How to Improve Your SEO
If you don’t have a website, get one. If you do have one, but haven’t dedicated any resources to SEO, conduct a Google search for “dentist (insert name of your area here).” Is your site at the top of the results? If not, you’ll want to improve your SEO. You can do this by hiring an SEO professional, but there are some steps you can take on your own as well. Reach out to local listings websites and make sure they have all of the information for your practice. Backlinks, which are links from other websites to your site, are one of the major factors in your ranking on SERPs. If you’re a new business, you might want to reach out to local news organizations to see if they’d be willing to publish an article on your practice. This will build more backlinks, improving your SEO, and generate more attention. You should also set up pages on social media platforms for your practice. A Facebook and Twitter page that you keep updated regularly will give your business more credibility and increase your ranking further.
21st Century Dentistry
Dentistry is a competitive business, and it’s up to patients to decide which practice they want to go to. That means it’s in your best interest to build your brand, and one of the fastest ways to do this is to invest in improving your SEO.
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