What Is Search Engine Optimization?
What Is SEO?
Search engine optimization (SEO) is probably the best form of advertising
a small business could invest in. With the right keyword research, website content, and skilled professionals, your business website will generate more rankings organically than you could probably afford through pay per click (PPC) advertising.
Examining the Details
SEO builds your organic search engine rankings by optimizing specific keywords and phrases that consumers would use in search queries to locate your products or services. This gives your business more visibility to organically reach new customers and generate more leads.
Researched SEO Built-In
A great website design will not generate sales without front page visibility.
As a Kansas City SEO company we start every website with optimization built-in from the ground up through researched keywords designed into on-page optimization
using meta tags, alt text, content, and more. Our team of experts then continues behind the scenes to build your website's front page search engine rankings through a series of techniques including backlinks, local citations, and rich media citations, to private network
posts, targeted landing pages, and continued fresh content. Everything needed to get your business listing on top of Google's search engine results page. As an added feature we like to announce businesses through a press release that will be seen on most major networks including ABC, CBS, FOX, NBC, Associated Press, and more. It's great for building credibility, consumer confidence, and rankings. We then send monthly analytics reports for informed campaign decisions.
Search Engine Optimization Explained
In short, search engine optimization is a series of strategies, techniques, and tactics used to build website visibility by expanding on authority and expertise within the industry niche. Building on a comprehensive competitors analysis and keyword research, a strategy of link building and content creation is implemented for optimal search engine ranking results. All the good stuff that gets your website ranking to the top!
What's the difference between on-page and off-page SEO
When designing your website, along with user experience, on-page SEO is the main ingredient in a series of techniques for getting your website rankings on the front of the search engine results pages (SERP’s). This process involves keyword research, latent semantic indexing (LSI), high quality content, title tags, meta tags, meta descriptions, and building links internally, just to name a few. On-page optimization builds a strong foundation for off-page SEO.
Once your website is built and publishes, your off-page SEO begins through building backlinks to a web page on your site. Backlinks are links from other web pages in forms of keywords connecting the two websites. The more keywords linking to your site from high authority websites the higher your organic web search rankings increase giving you more visibility, more website traffic, and in general, more leads.
How We're Building Front Page Rankings
There are many types of backlinks with local citations usually being the first for building your local rankings. Citations come in several forms but we’ll stick with explaining basic local citations for now. These are also known as local business listings where consumers can find contact information about your business, usually a brief description, along with various other tidbits about your services. Correctly implemented the citations are optimized building greater local search and ranking results.
Guest posting is one of the most reliable and trusted methods for building your backlinks. This process involves articles written about your industry niche with a specific keyword(s) link pointing back to your website and posted on another trusted website blog. This is one of the greatest methods to show Google that others believe in the expertise and authority you bring to your industry.
The uncommonly known backlinks are no follow backlinks. Though these types of links offer little in the way of search engine optimization, it is good to have a small percentage for a healthy mix. No follow backlinks are known to drive in website traffic from time to time when placed on the right high traffic websites.
From here there are several more types of backlinks including infographic, editorial, charitable, educational, and more. We’ll have to get into those in more depth at a later time, as there is much to still go over.
What are Toxic Backlinks
Not all backlinks are created equal and even if a backlink is good today it could be your search engine results rankings drop in the future, and creating a serious optimization problem. Among internal links, updates, and general maintenance, monitoring your backlinks is as important as building them.
Google sets strict guidelines on how backlinks are acquired, types of backlinks, and from where the backlinks are pointing from. Here are a few of the top factors that can create toxic backlinks, get penalized by Google, and cause your rankings to drop.
- Links coming from a spammy website or poor domain profile
- Over optimizing a specific keyword through to many backlinks
- Purchasing backlinks. Google seriously frowns on this one.
- Irrelevant backlinks. Be sure all backlinks have a relevant purpose or your just better off without them.
Pay Per Click vs SEO
Paid advertising, like Google Ads and Microsoft Ads, are a great way to run short term goals such as new location opening, or a promotional sale. This is also very effective for a new business website with little or no previous optimizations, as SEO can take up to 90 days to start gaining real visibility. If implemented and managed correctly a PPC campaign can have a great outcome.
However, using this form of paid advertising does have some drawbacks. First, to stay within budget you must carefully choose keywords and service areas usually excluding areas or keywords that are out of budget or may not produce enough leads in an attempt to stay cost effective.
The second drawback to PPC Ads as a long term solution for front page visibility on search engines, it does not optimize the best return on investment. Though the cost between SEO and a PPC campaigns are similar, the differences in the long term campaigns have extremely different ending results. Once a PPC campaign is over your website goes back to the end of the line in the search results.
With SEO your building your
organic search rankings, creating more high yielding keywords, and domain authority. Meaning even if you stop all SEO services you will maintain your rankings and visibility for sometime. How much time depends on several factors, including location and competition. Even if stopping and starting your search engine optimization you always have something you've built on, and to build upon.
Search Engine Optimization Break-Down
SEO Break-Down
Search Engine Optimizations (SEO) is a type of Internet advertising that includes the advancement of websites by expanding their visibility in the search engine results pages (SERP’s) fundamentally through on-site design improvements, code modifications, or revamps of website substance and web page engineering to accomplish a higher search engine ranking positions.
As an Internet advertising technique, SEO thinks about how web search tools work, the PC modified calculations which manage web crawler conduct, what individuals look for, the genuine hunt terms or catchphrases composed into web indexes, and which web indexes are favored by their focus on a gathering of people. Upgrading a site may include altering its substance, including content, doing HTML, and related coding to both increment its pertinence to explicit watchwords and to expel hindrances to the ordering exercises of web indexes. Elevating a site to build the number of backlinks, or inbound connections are another SEO strategy, it accounted for that Google is creating and advancing the portable pursuit as a key element inside future items.
Our price recommendations may change based on location(s) and industry niche. Our starting recommended monthly SEO service pricing starts at $399/mo
(see prices).
Meta Tags
are small snippets of information used in page description and keywords that does not appear as visible page content but are embedded as page code. These tags, like alt text, help search engines identify what the page is about for better placement.
Geo Tagging
is the process of encoding geographical metadata into imagery by assigning, to the minimum, longitude and latitude to present an area location or address for store locations. Along with geo tagging the business name is also encoded along with keyword descriptions.
Content
Your website content just may be more important than design. This is especially true when it comes down to SEO. People visit websites for information in making decisions. Great content can lead to social sharing and link building. Content is how keywords are generated. In today's modern times content is king and consistency is queen. Fresh content on a monthly bases through Blogs, page updates, or page creations are great for users and SEO. Just be mindful that filling a page with empty content does have a negative effect on rankings.
Citations
Local Citations, Rich Media Citations, and Social Citations is where your business information is placed online. Rich media citations are those that include Geo tagged images of your business and/or services. Citations build your local map positions along with higher rankings on local Search Engine Results Page's (SERP's).
Link Building
Link building is the process of acquiring external links from websites pointing back to yours. Poor or spammy website links may effect rankings negatively. Backlinks are best from respectful sites with high domain authority. These links generally have a reasoning behind the link building authority for your website.
Reviews
Reviews now have a much larger impact on not just consumer ratings but in addition, Googles algorithm rankings. Reputation management is important. Always consider responses to both positive and negative reviews. The more reviews you have the more confidence consumers will have.
Landing Pages
Landing pages are the first page a visitor sees when entering your website. A landing page does not necessarily mean your front page. Landing pages are part of your main website focus along with specifically created pages designed for promotions, special events, or business with multiple locations.
Guest Post
Guest post is an absolute great way to build up your rankings and authority. Guest posts are blogs (articles) written about your industry, placed on other authority websites, and linking your website within the article. These are generally permanent links that not only direct to your website but also give the reader understanding of your insight to your industry niche.
Alt Text
Image description is important for search engines to better define and produce search engine results. Each image should be name correctly, titled, and given alt text (more info behind the scenes keyword info). A picture or image without at-least alt text is not promoting or helping any rank building
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If you’re diving into the world of search engine optimization, there are a lot of buzzwords floating around that you may have heard: long-tail keywords, SERPs, backlinks, etc. A few that are particularly intriguing: Rich snippets and schema markup. Both are incredibly helpful for anyone looking to boost their ranking on Google and other search engines and attract more traffic to their website.
Search engine optimization tools often operate on a global scale, maximizing your business’ rank for your keywords whenever anyone almost anywhere plugs them into a search engine. But SEO is just as important for small, local businesses as it is for big multinational firms. Whether you want to be the top coffee shop in Butte, Montana or the number-one florist in Kuching, Malaysia, you can use local SEO tools to attract attention and generate business.
