10 Platforms to Help You Find Influencers for Your Small Business
Influencer marketing is all the rage right now. Businesses
have realized they can dramatically increase brand awareness by partnering with
people who command a large audience on social media. As people have become
increasingly desensitized to traditional advertisements, reaching them through
influencers has become one of the only remaining ways of effectively marketing
products and services. Although big companies have some of the most visible
influencer partnerships, there’s plenty of evidence to suggest that influencer
marketing is even more effective for small businesses. Here are ten platforms
that can connect your small business with influencers who can boost your
profile and increase your profits.
1. Revfluence
This “self-service platform” has over 150,000 influencers in its stable, extending into every niche of the business world. The company has researched what makes an influencer effective, including audience engagement and overall reach, and categorized them by size and audience to make partnerships a breeze. At the core of the company is a machine-learning engine that is continuously working to match businesses with influencers. Revfluence also offers a Creator Collaboration Toolkit that helps you create the actual content for your campaign.
2. NeoReach
NeoReach is the brainchild of a pair of Stanford graduates who wanted to create a digital marketing platform that directly enabled influencer partnerships. They do this with an algorithm that searches the web for people with social clout, and thus far they’ve found more than three million. The company is big on data collection, giving you a detailed picture of the audience each influencer will grant you access to. This platform is best for businesses with some money to spend, as it typically connects you with major influencers who charge premium prices.
3. FameBit
Unlike many companies that start with the goal of finding influencers to benefit companies, FameBit began in order to connect influencers (particularly on YouTube) with brands that they could endorse. This means the company has a deeper understanding of what makes influencers tick than other companies that view them merely in terms of the statistical benefit they represent. FameBit creates branded videos with YouTube’s leading creators, and has been purchased by Google (which owns YouTube) making it the most comprehensive platform for influencer marketing on the world’s largest video sharing site.
Advertising itself as the only platform on which you can name your price, Unity offers inroads to influencer marketing for firms with smaller budgets but a lot to gain. The platform offers influencer solutions for every stage of the marketing process, from building awareness to closing leads. They can help you set and achieve goals like increasing your subscribers or having a video go viral, and their campaigns are surprisingly affordable.
5. Hypr
Hypr is mostly for discovering influencers. They won’t do much in terms of connecting you with people or building a campaign, but their singular focus on indexing and analyzing social media’s top users has led to a database of 10 million influencers, with extensive information on the demographics of each person’s unique following. The data-driven engine expertly narrows down that massive list to spit out a select few people who can best benefit your company.
6. Julius
This company began as a talent agency for athletes but has developed into a full-fledged influencer marketing platform. Its 50,000 influencers are carefully chosen and manually researched, setting Julius apart from other companies that trust algorithms to generate their matches. Julius also comes with a suite of tools for planning, executing, and adjusting your campaign.
Don’t let inexperience or confusion limit your ability to grow your business. Connecting with influencers through the platforms above is a great way of getting the word out about your brand and building your profile among people who are predisposed to love your company.
