Why Do I Need A Professional Website?
You'll save money hiring a professional to design your website.
The hardest part of starting a new business is having enough capital to get started, marketed, and on your way to success. Trying to save money is why so many small business owners attempt to create their own website. This may seem like a good idea but without the proper layout, keywords, on-page search engine optimization, this can cost more money in the long run. This is simply something no small business can afford.
Slow Loading is Lost Revenue
Not only are professionally built websites more appealing they are also more effective. A professionally designed website is functional on all devices and is page optimized for speed loading. Nobody wants to wait. A slow loading website will have a high bounce rate, leaving you in the dust. Having a well designed responsive website means you get the fastest load times optimized for any device your traffic derives from.
Consumer Engagement
A website is usually the first experience a potential customer has with your business. You want to make sure your website has the right amount of content and visual concepts to keep them interested and engaged. The right website builds trust with your visitors which lead to sales. Make sure your website is not all just sales pitches but informative as well.
Managing Time
As a new business owner you have a lot on your plate. Spending all your time designing a website probably is not the most effective way to manage it. Designing a great website could potentially take weeks of development. A professional website designer works on websites everyday and understands great layouts, navigation, content, and color schemes. After all, as much as there is going into building a website there’s that much more making it user friendly. Your website will also be developed faster and registered with the search engines giving you, the business owner, a faster return on investment (ROI).
Website Research
If you already have a website built have it tested. There are many free website analyses out there that will rate your website. Here are two free options we have listed on our website to help, Website Grader and Test Your Website. When you’re ready to have a website built, look around first. There are many website designer options out there that solicit by phone and email. What does there website look like? Was it informative? Did you find the answers you were looking for? If you know someone with a good website ask them who did it and what they think of the work. With little doubt, they have been through their own website more than anyone else and has built a strong opinion of the website designer. They’ll also be able to point out any issues or questions to ask.
Behind The Scenes
Much of a websites creation is behind the scenes with rank building, search engine optimization, analyzing, and managing the constant consumer changing needs to better a user’s experience. With on going website service plans you gain more traction with organic search engine optimization and marketing options. Good local organic search engine optimization helps reduce advertising campaigns with targeted keywords built in with geographic locations and advanced key-wording building your ranking on search engines keeping you from always paying for those high priced keywords to get noticed.
Conclusion
As a small business owner if you’re considering building your own website consider the lost revenue on the delay of design and publishing. A well built professional website will make you more money in the long run by being online faster, user friendly, search engine optimized, and responsive to any device your traffic arrives from.
